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Brands See Facebook Success Posting About the Election

Brands See Facebook Success Posting About the Election Doug Schumacher
While many brands opt to not take sides on political issues, this week's Top Ten shows that doesn't mean they have to ignore the subject entirely. In fact, for 4 of our Top Ten brands, their most engaging post last week had some reference to the election. Hats off to Facebook and their app for helping people find their polling place.

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Facebook takes the voting process and makes it social content

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Most engaging Facebook posts for coke, oreo, disney, red bull, converse, mtv, skittles

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About Zuum

Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.


Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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