Facebook's own "X are like Facebook" campaign caught a bit of social media backlash after early parodies were posted. However, the campaign is starting to generate massive levels of engagement, as this post demostrates. Currently, over 650,00 people have interacted with the post at some point. And behind each of them is an average of 130 friends. This how many banner impressions you'd have to run to get that number of engagements.
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“X are like Facebook” campaign as a Facebook post
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