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Marketing cartoon: E-commerce profiling

Marketing cartoon: E-commerce profiling Dan Darnell
Intent to Buy Cartoon #9: E-commerce Profiling

Whether a Hasselhoff CD or a Snuggie, we’ve all made an uncharacteristic – or silly – shopping decision at some point. But even avid Hasselhoff fans may not take well to shopping experiences tailored to only these few purchases. To avoid profiling customers, tap into the micro-behaviors that occur during online shopping sessions and use that data to personalize the customer experience in the moment.

Originally posted on the Baynote blog.

Dan Darnell is Vice President of Marketing for Baynote, a provider of personalization software for major e-commerce brands.

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