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Top 10 Augmented Reality Initiatives 2012 (Video)

Top 10 Augmented Reality Initiatives 2012 (Video) Rick Mathieson

I know, I know. It's still early in the year-end roundups season, but we couldn't wait to get started.





First up, 10 (well, okay, 11) of the best augmented reality initiatives for 2012.





11. Net-A-Porter: Augmented Reality Meets Window Shopping 



Who knew fashionistas would go ape sh*t over AR?



10. Holiday Inn: World's First Augmented Reality Hotel



Just in time for London's 2012 Olympic Games, patrons of one hotel find the place crawling with athletes.



9. Nokia Lumia Augmented Reality 'Angry Birds'



For me, 2012 was really the year Live AR started to really take off - and this is just one way consumers get in on the action, no special glasses or mobile devices required.



8. Marco Tempest Makes Magic with Kinect-Powered AR at TED Conference



Say goodbye to PowerPoint; this is a glimpse of the future of live presentations.



7. Ikea Brings Augmented Reality to 2013 Catalog



This is a brand with 211 million ways to make an impact on how we use augmented reality to sell.



6. Angry Birds Augmented Reality Game



While Nokia's promo was just that - a promo, this effort shows us where gaming's going fast.



5. Boo-Boos Be Gone: Kermit & Piggy Bring AR to BAND-AIDS



If a BAND-AID and a kiss won't cut it anymore, maybe Miss Piggy can do the trick.



4. Wonderbra Decoder App Gives You X-Ray Vision



School-age boys the world over rejoice.



3. 'Mission Impossible's 'Action Movie FX' Mobile App Puts You In the Action with Big Time FX



Can't tell you how many hours of fun this created for kids ... like me.



2. Magazine Cover Becomes Interactive Video Game



This is one way to make print relevant in the mobile age.



1. BBC/National Geographic 'Frozen Planet' Live AR Promo



Very cool, indeed (see video at top).





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Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School”s Working Knowledge, his insights on postmodern...

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