Mobile marketing is so much more than advertising.
As readers of my books THE ON-DEMAND BRAND and BRANDING UNBOUND know, I don’t consider mobile advertising very compelling. So it
won’t come as a shock that there isn't much in the way of pure-play mobile ads in this year’s list of top 10 mobile marketing initiatives.
For me, mobile isn’t about taking an ad model from the old-school Internet – namely a "ad banner" – and plopping it onto a business-card size screen, or even the larger screen of an iPad.
It’s about creating unique and differentiating branded experiences that drive home your value proposition in amazing new ways.
To that end, here are 10 of my favorite mobile promotional initiatives for 2012.
Agree with my list? Disagree? What initiatives would you ad to the list?
Let us know!
TOP 10 IN MOBILE MARKETING 2012
10. Heineken Personalized QR
Code Stickers Become Ice Breakers at Music Festival
Talk about a conversation starter.
9. ‘Dance Cam’ Mobile App
Lets you Create Music Videos on Your Phone
Because there are few things more entertaining (and, often, disturbing)
than watching folks dance on the Xbox Kinect system on games like Dance
Central. So why not mobilize it?
8. Starbucks Brings Mobile
AR to Valentine’s Day
It’s the AR, Cupid.
7. Red Tomato Fridge Magnet
Orders Pizza For You
Freaking genius – and no
mobile app, or even phone, required.
Shadow-Activated QR Code Boosts Sales 25%
Clever? Beyond a shadow of a doubt.
5. Axe Body Spray Uses QR Code ‘Peepholes’ For A
Not for the faint of heart.
4. Kit Kat Launches GPS-Based ‘Golden Ticket’-Style
Kit Kat will do a heck of a lot more than just
give you a break.
3. VW’s Creative ‘Crate Code’
You’ll love the payoff. Or
the payload, as the case may be.
2. Wonderbra Decoder App Gives You X-Ray Vision
School-age boys the world over might think an
age-old dream has come true.
1. Project Re:Brief App Lets
You Truly Buy The World A Coke – Anywhere, Anytime
You gotta love this mobile-age edition of Coke's
classic "Hilltop" spot (video at top).