ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Top Ten: When fan posts become the brand's most engaging content

Top Ten: When fan posts become the brand's most engaging content Doug Schumacher
I've noted before how little impact fac posts have relative to brand content, in terms of engagement. This week seems to be something of a turning point for that trend. 3 brands had their most engaging post last week come from fans. Interestingly, they were all on the same subject. Breast Cancer Awareness. As there's a similar feel to the posts, it could be a coordinated effort by Susan G. Komen for the Cure, or some other organization. If so, that's an interesting phenom on it's own, as a way of leveraging another pages fans without falling into the spam category.

Whatever the case, it could be the indication of power moving to the fans. Of course, it's likely this wouldn't work week in and week out. It's also important to note that despite very high "Like" rates on these posts, there was zero sharing.

Special Free Facebook Report.

Page Data Averages for 9 Industries.

View or Download Report >>

One of three posts from fans gaining most engaging status last week

most engaging fan post

Subscribe Free

If you're not already subscribed, why not get this FREE weekly email of the most impacting posts on Facebook?

Free Sign Up

About Zuum

Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.


Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

View full biography


to leave comments.