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Infographic: Helping Digital Marketing Serve "The Right Impression"

Infographic: Helping Digital Marketing Serve "The Right Impression" James Lamberti




Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.



Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.



Here is a fun infographic asking the digital media world  "Are you serving the right impression?"

James Lamberti brings more than 19 years of experience to AdTruth, 41st Parameter's digital media division. He is well versed in all aspects of marketing and has extensive executive management experience gained at a number of successful ventures.

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