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Webcasting: The Cloud vs. Hardware

Webcasting: The Cloud vs. Hardware Dan Roche
For most companies, the choice between utilizing “the cloud” or “SaaS-based tools” versus hardware installations can be confusing. As people spend more time traveling and telecommuting, it seems only logical that they would seek Web-based access. However, there is still a comfort level in owning infrastructure or onsite software.



What are the major advantages of using cloud-based software over hardware for your webcasting needs? Here are the top three reasons why the cloud may be the best choice for you:



Accessibility & Multi-Device Usage



Cloud-based webcasts can be accessed or run from any location as long as you have an Internet connection, so customers can manage when and where they connect. In many instances, cloud-based webcasting platforms now offer accessibility on tablets, smartphones and other mobile devices. On the other hand, webcasting hardware requires you to be in the same location as the “box.” In order to present, you need to be able to access the device where the license is registered/software is downloaded/date is stored, so mobile accessibility isn’t as prevalent.



The convenience of live mobile access and on-demand availability in the cloud allows additional scheduling flexibility for a wide range of business uses, broader audience reach for corporate communication events as well as increased customer interaction. By providing additional access points, companies further expand the number of ways to connect with their customers.



Low System Requirements & Improved Maintenance



Cloud-based webcasting tools do not require much in the way of system requirements, plug-ins or downloads for deployment. Plus, data can be stored and updated in the cloud at a customer’s convenience. Setup time and computer storage space are both saved when using the cloud.



Additionally, the cloud provides customers with a uniform viewing environment. Therefore, any updates or enhancements can be installed via the host server for customers to access instantly. Individual customer computers do not have to be upgraded, so rolling out new features and functionality and customizing interfaces and/or presentations is more seamless.



Cost



Since updates and improvements to the webcasting tool can be made in the cloud versus separate computers, it is significantly less expensive when upgrades are made.  Also, there is no initial CAPEX cost associated with using the cloud as opposed to purchasing hardware or software which requires a set-up investment. Cloud-based webcasting also tends to offer more flexibility in terms of payment models, and users have the option of paying per webcast as compared to the upfront expenditure with hardware.



Cloud-based webcasting tools can provide significant business advantages by helping you save time, money and computer space. If you’re looking for a convenient, easy-to-use way to webcast, it’s time to set your sights on the cloud.

Dan has over 10 years of experience in webcasting sales and marketing. He is responsible for marketing communications, specifically overseeing product and support efforts. Prior to joining TalkPoint, he held several sales and marketing-related...

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