Marketers watched the San Francisco 49ers and the Baltimore Ravens duke it out on two massive screens in the posh Ritz Carlton ballroom.
Luckily for us, everyone behaved themselves despite the surprising (and very entertaining) competitiveness displayed by some.
The party kicked off the three day iMedia Brand Summit in Amelia Island, Fla. The summit -- hosted by Bob Thacker -- features the insights of superstar marketers from mega brands such as Macy's, Jack Daniels, Bath and Body Works, General Mills, and more. Be sure to check out my coverage of the event.
Now, for some eye candy: