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Report: Social Media Content Performance :: The Luxury Fashion Industry

Report: Social Media Content Performance :: The Luxury Fashion Industry Doug Schumacher
Another in our series of in-depth analysis of what's working in a given industry. This week, it's the luxury fashion industry.

Some interesting observations for this industry:

  • While Facebook communities far outsize Twitter, Twitter community growth outpaces Facebook.

  • Moderate posting volume: 70% of brands posted within a 22-28 post per month window.

  • Content dominated by visuals: 96% of all posts are photos or videos.

  • Brands approach Facebook as a destination: Links off to websites treated secondarily.

[slideshare id=16653894&doc=zuum-industryreport-luxuryfashion-201301-v01-130220122404-phpapp02]

Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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