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Valentine's Day Facebook Marketing for Retail

Valentine's Day Facebook Marketing for Retail Mike Gingerich
Love is the air!  Is your brand capitalizing on holiday marketing?

Facebook promotions run by brand pages are seeing quality returns on investment.  With research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing fans and deeper engagement with their fan community is a huge priority.

Valentines Day and other holidays give brands, particularly B2C and retailers, opportunities to reach out to fans.  Utilizing seasonal holiday trends for marketing can increase the bottom line.  On Facebook, in particular, promotions around holidays can result in:

  • Increased Likes

  • More brand awareness

  • Greater customer loyalty

  • Increased e-mail list opt-ins and subscribers

  • And more sales

Launch a Valentine's Day promotion on Facebook!

It's that month, the month where Valentines Day promotions take center stage as businesses seek to offer consumers products, services, and ideas for purchase in anticipation of the February 14 day of romance. There's still time to showcase your products and services, tying it to Valentines Day and flowing with the season holiday. Season holidays provide extra opportunities to offer promotions that can increase visibility, strengthen brand awareness, and drive sales.

How Can Your Business Quickly Roll Out a Valentines Deal on Facebook?

Need something quick and easy for your Facebook Page?  Consider a Facebook approved Deal App within the company Facebook Page.

Apps for Facebook Pages enable you to easily create and launch a discount code for online use, or a coupon or a discount on specific products that fans can bring in to your store to make their Valentine purchase.

Steps to a Facebook Valentine Deal Promotion include:

1. Sign-up for a Facebook Approved Promotion App

2. Create your Deal / Offer Images and add to your Deal App Tab.

3. Publish the Tab to the company Facebook Page.

4. Post the Smart URL to Facebook, Twitter, e-mail lists, and more to alert fans and followers to your offer.  Repeat every 1-2 days leading up to Valentines Day.

Here's four different Facebook Promotion ideas  that can be implemented quickly to help your business increase sales via a Valentines Promotion on Facebook.

SHARE DEAL APP  [youtube]http://www.youtube.com/watch?v=CR-d0-szCoM[/youtube]

The premise is simple: In order to "unlock" the Page deal, the fan must share the deal on their own Facebook wall!

The "Share Deal" Facebook App is a great tool for offering a printable special discount, a savings code to use online, or other promo that spreads because fans need to share the deal on their Facebook profile news feed in order to get access themselves. This App includes the Promotional Tool feature enabling you to build a call-out to add to your website/blog to drive traffic to the tab!   Click here to view details.


This app allows Facebook Pages to offer a deal that can only be accessed after the fan has shared the deal with a friend. Empower fans to spread the word with friends via the Friend Share Deal Reveal. Different from "Share Deal" above, this app allows a fan to share the deal direct to the news feed of a specific friend of theirs. A trusted recommendation from a friend gives credibility to your offer and increases the return.

See full details

PIN DEAL  [youtube]http://www.youtube.com/watch?v=IZZWT8lfnsE[/youtube]

Integrate Pinterest sharing in your Facebook Deal offer to increase the visibility of your offer online on both Facebook and Pinterest.  In order to "unlock" and get access to your Facebook Page tab deal, the fan must Pin the deal on Pinterest!

The "Pin Deal" App is a powerful tool for offering a special discount, incentive, or offer promo that spreads because fans need to "Pin" the deal on Pinterest in order to get access themselves to it on your Facebook tab. This App is available at the Platinum Plan level and includes ability to offer a download or an image offer revealed after the Pin.

As with all Engagement Apps, this app includes the Promotional Tool feature enabling you to build a call-out to add to your website/blog to drive traffic to the tab!    Pin Deal Details >

Add to your Fan Page


Drive Valentine deal buyers to your Facebook fan page by offering a discount coupon or code! Simple to setup, customize by loading a branded image with coupon information that fans can use on your website or print and bring to your location.

This app for Facebook Pages  includes social sharing tools and optional Like Gate. Additional features included are the option to add a "Sign-up for future Coupons" form for entering e-mail address and name, and an export option as well!  Setup Details >

Add to your Fan Page


Help shoppers plan ahead and get that special someone something wonderful by offering a Valentines Day Deal on Facebook.  Setup now and post about it on your social sites, on your website, and via e-mail to drive consumers on mobile and web to your special Valentines Facebook Page Deal.  Offering a Facebook promotion can increase visibility, strengthen brand awareness, and drive sales.  Are you using the seasonal holidays to your brand advantage?

Mike Gingerich is co-founder of TabSite, the leading Facebook Page Management software for small and medium sized businesses.  Facebook and Internet Marketer. Part geek, part marketer, part strategist. A driven marketing, social media, brand...

View full biography


to leave comments.

Commenter: dominique lahaix

2009, June 30

Thanks for this great article.

Our clients are using RSS feeds for similar purposes:
- discover trends in a given community from month X to month X+1
- contrast perception of brands in different communities

The critical capability - which we blog.ecairn.com are providing - here is the ability to assemble a deep list of RSS (blogs, forum, twitter, video site, social networks) for a give community or topic and identify the influencers.

This way you can trend as an example:

- The perception of IBM and HP in "Cloud computing blogs" or in the "IT security community"
- Trends in the hard gamer community

As in any analytic project, formulating the query and data preparation is key.