ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Facebook Contests and Promotion Types INFOGRAPHIC

Facebook Contests and Promotion Types INFOGRAPHIC Mike Gingerich
Facebook Engagement -- the "Holy Grail" for companies on Facebook.

Companies that achieve engagement have pages with an active, positive, and involved community.  This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.  When broken down into tangible factors, increased engagement can bring about positive returns in a number of areas for marketers including:

  • Increased Likes

  • More brand awareness

  • Greater customer loyalty

  • Increased e-mail list opt-ins and subscribers

  • And more actions taken on ordering products and services

With recent research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing more fans and deeper engagement with existing fans is a huge priority!

The million dollar question, though, remains, "how can a company boost engagement for their Facebook Page?"  While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting succinctly at key times, another powerful method is to run promotions.

Promotions have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives.

Here's a FACEBOOK PROMOTIONS INFOGRAPHIC with key insights on types of Facebook contest promotions options, keys for which type of promotion can work best for your goals and best practice tips.

Facebook Contest and Promotions Types INFOGRAPHIC by TabSite

Mike Gingerich is co-founder of TabSite, the leading Facebook Page Management software for small and medium sized businesses.  Facebook and Internet Marketer. Part geek, part marketer, part strategist. A driven marketing, social media, brand...

View full biography


to leave comments.