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Why Universal Device Recognition is Critical for Marketers

Why Universal Device Recognition is Critical for Marketers James Lamberti
The mobile explosion means marketers can now reach consumers online, no matter what device they’re using. This makes universal device recognition critical for marketers looking to deliver relevant messages to consumers online.

AdTruth, the global leader in securing digital relationships, is teaming up with Adform, a provider of digital media trading technology and campaign management solutions, for a live webinar on May 30th to discuss how the entire online advertising ecosystem can benefit from improving audience recognition across desktop and mobile.

The two companies will delve into how Adform is using AdTruth’s universal device recognition technology to reach both desktop and mobile audiences efficiently and at scale.

During this session, attendees will benefit from:

  • Discussing the principles of universality: The ability to work on all device types and in all use cases

  • Programmatic-level performance: The ability to support billions of impressions at millisecond speeds

  • Privacy-by-design: The approach that is at the core of device recognition technology empowering marketers and agencies to execute online campaigns while respecting consumer privacy and choice


Attendees will learn from Adform on how they’re utilizing AdTruth’s device recognition technology to support its platform’s desktop and mobile real-time bidding (RTB) capabilities to increase campaign reach and audience engagement.

Join the conversation May 30th, 2013 at 6 a.m. PST/9a.m. EST.  Register Now

James Lamberti brings more than 19 years of experience to AdTruth, 41st Parameter's digital media division. He is well versed in all aspects of marketing and has extensive executive management experience gained at a number of successful ventures.

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