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14 Trends in 2014: Online and Social Marketing Takes Off in 2014





Online, Digital and Social Media Marketing will be key initiatives for companies in 2014. The importance of shifting from tactical implementation to a strategic alignment with business initiatives will be a key focus. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.



As you are planning for 2014, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 14 in 2014 - Social Media Marketing trends that will take flight.



1. CONTENT MARKETING IS KEY TO ATTRACT AND RETAIN CUSTOMERS:



- Brands become publishers



- Consumers interact with content first



- Content drives SEO



2. BIG DATA JUST KEEPS GETTING BIGGER:



- Increasing challenge of gaining a single view of the client



- Analysis and predictive behaviors become influencers



- Analytics and measurement platforms improve



3. IMAGES OUTRANK WORDS FOR ENGAGEMENT:



- Higher engagement and SEO for posts with images



- Visual content returns more readers, leads, and customers



4. THE SOCIAL ENTERPRISE EMERGES AS A BUSINESS FUNCTION:



- Transition from a marketing function to a business function



- Siloed communication systems are challenged



- Knowledge-sharing cultures emerge



- Marketing is no longer a department



- Reputation management



5. SOCIAL CROWDSOURCING EXPANDS BUSINESS RESOURCES:



- Team sharing and connectivity to sourcing communities



- Brands gather the best ideas from online communities



- Agencies tap into global talent resources



6. COMPANIES ENGAGE WITH CONSUMERS IN REAL-TIME WITH LOCATION BASED ADVERTISING:



- Location-based exceeds $12 billion



- Face recognition technology delivers real-time offers



- Brands market to consumers where they are



7. #HASHTAGS BECOME LEADING SEARCH TOOL:



- Alternative to traditional search engines



- Ability to follow trending topics



- Integrates platforms



8. MOBILE MARKETING SURPASSES TRADITIONAL ADVERTISING:



- 50% of local searches are from mobile optimization devices



- Mobile enablement and responsiveness are critical



- Mobile marketing spend projected to reach $56.6 billion



9. SOCIAL MEDIA IS ESSENTIAL FOR SUCCESSFUL BUSINESS STRATEGY:



- Social Media becomes strategic, rather than tactical



- Brands take a few steps back to realign strategies



- Messaging must be aligned with company truths



- All “media” is now “social”



10. MARKETING TRANSITIONS FROM MONOLOGUE TO DIALOGUE AND CONSUMERS WILL BE REWARDED:



- Inbound marketing proves its value



- Move beyond ‘Like’ to incentives



- Marketers reward consumers for marketing



- Monologue to dialogue marketing



- Predictive algorithm campaigns



- Micro-targeting



11. AUGMENTED REALITY SHIFTS MARKETING FROM DATA TO VISUALIZATION:



- Google Glass allows hands-free access



- Visualization over data



- $350 million in annual revenues are projected by 2015



12. DIGITAL EXCEED TRADITIONAL MARKETING BUDGET:



- Continued move from traditional to digital



- Targeted, retargeted and personalized



- Shift to sponsored content



- Product placement grows



13. SEO BECOMES FOCUSED ON CONSUMER BEHAVIOR:



- Search engine and social media marketing join forces



- Integrated SEO and social optimize for consumers, instead of search engines



14. BUILDING RELATIONSHIPS WITH INBOUND MARKETING IS CRITICAL TO LONG TERM GROWTH:



- Integrated multi-channel marketing platform markets to right target at right time



- Defines, measures and tracks marketing activities



For more trending in 2013, follow our blog.







Download the complete infographic here.

At the head of TwinEngine is Winnie Hart, an inspired, award-winning designer, along with her identical twin sister Lorrie Lee, a savvy interpreter of business brand and personality. Together, they have collaborated with some of the the largest...

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