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Bad Lip Reading: Game of Thrones (Hilarious Video)

Bad Lip Reading: Game of Thrones (Hilarious Video) Rick Mathieson
[youtube]http://www.youtube.com/watch?v=5Krz-dyD-UQ[/youtube]It's often said that consumers own the brand in the digital age.

And indeed, in my book THE ON-DEMAND BRAND, I talk about the importance of emphasizing what I call the P.O.S.itive - making experiences Personalizable, Ownable, and Shareable.

The effort here was not a sanctioned initiative. It is just a particularly side-splitting example of how superfans working their magic - a notion that brands find both horrifying and promotional gold.

After all, you aren't anybody until you're getting spoofed in viral videos - or a SNL skit.

Is your brand ready for this kind of mischief?

Read more about the video, here.

Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School”s Working Knowledge, his insights on postmodern...

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