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7 Brands generating more engagement on Instagram than on Facebook

7 Brands generating more engagement on Instagram than on Facebook Doug Schumacher

[slideshare id=33830706&doc=zuumreport-7brandsengagingoninstagram-140422223049-phpapp02]


We recently launched a new data view at Zuum: The Social Engagement Leaderboard. It ranks the volume of engagement for a set of brands across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. We applied this data view to some of the top social brands in the world, and found that a number of them are getting higher numbers of engagements on Instagram than on Facebook.


This report looks at the benchmarks and content of 7 of them: Coca-Cola, Oreo, Red Bull, Chevrolet, Maybelline, Calvin Klein and Burberry.



Key Data Points


  • 86% of the total fan count is on Facebook while only 20% of the total engagements are on Facebook

  • 1.6% of the total fan count is on Instagram, while 72% of the total engagements are on Instagram

  • The ratio of engagements per post to fan count was 100 times higher on Instagram than Facebook

  • The Instagram accounts are gaining fans at a rate 5 times faster than the Facebook pages

  • Brands are posting about the same volume on Instagram as they are on Facebook


Curious to hear of other smaller brands generating more engagement on networks other than Facebook.

Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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