1. Demonstrate your professional competence.
Share and comment on articles related to your job; show you have a well-informed opinion. Use impeccable grammar. Give helpful advice to followers or friends in your field when they ask work-related questions; present information in such a way that it’s evident you are an expert in your profession. Sing your own praises by linking to any mentions of you in the news or on company postings. Re-tweet whenever someone gives you accolades professionally, particularly if it’s a boss. Don’t be shy about uploading pictures of you getting awards or being crowned employee of the month.
2. Detail your interests.
Most businesses want to hire well-rounded employees. Executive recruiters are keen to see what you do during your off-hours so they can gain a fuller image of you. Detail your leisure commitments and interests. Showing you spend time as a mentor or volunteer is great. However, don’t just focus on the common pastimes. Show you are unique by listing or liking unusual stuff as well. If you’ve been recognized for talents that aren’t job-related, be sure to advertise it as managers are attracted to all types of expertise.
3. Interact with fellow professionals – cordially.
Demonstrate how well you get along with peers and superiors in your profession by discussing conferences, new job developments, team projects or even office parties. Be positive and not overly critical of your employer. Do gossip or participate in heated exchanges.
4. Share links to your Blogs
Blogs and websites allow job candidates to be creative and thoughtful. Maintain a blog where recruiters can see your voice, passions and opinions. Post links to such blogs on your social media pages.
5. Join a wide range of social media sites.
Linked-in is designed to be a networking platform for business professionals, so this should be the first account you create. Invite past and current co-workers to connect. Join groups related to your field. Use the question-and-answer features on Linked-in to hold business-related discussions.
In addition to joining Linked-in and other popular sites, such as Facebook, also look for social media sites that are specific to your degree field, job or hobbies.
6. Add complete job details to every social media site.
Don’t be one of those people who privatize or, worse, leave blank the section for job details. On Facebook, post your job history and educational background in the profile, linking directly to the company and your university. Note certifications, as well. Be sure to post when you are looking for a job. Do the same – or more on Linked-in where there is ample space to be very thorough about your past, current job duties and the contents of your entire resume.
7. Be selective with photos and videos.
Limit the selfies and your other pictures with inanimate objects. The goal of social media is to show how you socialize with other humans. So, post photographs of yourself having good social interaction with friends, family and coworkers. Give recruiters a chance to see what a genuine day in your life is like. Post short video clips, such as through Vine, of you participating in conferences or work activity.
8. Have alter ego accounts.
Everyone has lapses when they are a little silly and scandalous online. However, since your professional name evokes a personal brand, you might want to have an alter ego for online interactions that stand the chance of getting out of hand. This account can be private or locked so that only your closest chums see it. Or, since it’s under a pseudonym, you can leave it public but beware that any photos posted can reveal your identity.
Regularly scroll through all your social media accounts to ensure no obscure or forgotten post will undercut your job success.