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Infographic: The Next Generation of Consumer Engagement: Search, Social Discovery, Mobile, Aggregration?

Infographic: The Next Generation of Consumer Engagement: Search, Social Discovery, Mobile, Aggregration? Courtney Caldwell
Sparksfly



The numbers are staggering: By 2017, the global social network audience will total 2.55 billion.  And of the 42 percent of users that have multiple social accounts today, nearly three in five (58 percent) wish there was a solution to help them better use and monitor all of their social networking profiles at once.



So how do firms stay ahead of social marketing and optimize their present-day strategies? The above chart outlines where the majority of marketers are today and where intelligent customer engagement is going. Consider it a sneak peek into a digital marketing crystal ball . . .



Disclaimer: I currently serve as Advisor to Sparksfly Technologies, Inc., and assisted the team with the aforementioned research.

Courtney Caldwell is the Chief Marketing Officer at Sparksfly Technologies. Ms. Caldwell joined Sparksfly in 2014. Previously, she served as Vice President of Marketing for Marketing Advocate, a through-partner marketing automation software...

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