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The New Definition of "E"commerce is "E"verywhere

The New Definition of "E"commerce is "E"verywhere Denise Zimmerman
Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or services conducted via computer networks such as the Internet. (From Wikipedia, the free encyclopedia). As we know, the environment today for business is no longer limited to in-store or online - it is Everywhere.

Perhaps then, as the industry, consumer behavior and indeed "the internet"has evolved we are better served if we re-define Ecommerce as Everywhere Commerce.

And maybe we just shorten it to Commerce. Commerce is the whole system of an economy that constitutes an environment for business. (From Wikipedia, the free encyclopedia) Whether you are Walmart.com, Valspar, Alex and Ani, Land's End, Kellogg or Wayfair - we are all Commerce Marketers.  It is about activating shopping and buying behavior to drive commerce - everywhere and anywhere.

The focus on Commerce Marketing, clears us to elevate our legacy practices, craft innovative collaborations and create productive means to engage with our customers and continue to grow our businesses.

The senior marketing leadership community at the recent iMedia Commerce Summit elevated and further activated this discussion. Refreshing, candid and insightful sharing of experiences and challenges cut through the clutter. Folks were actively forging new relationships and partnerships crossing channels, lines of business and categories to work together to drive commerce - everywhere and anywhere.

Congrats to iMedia for a fabulous, inspiring inaugural event.

Denise is President and Chief Strategy Officer at Netplus, a top 25 iMedia Agency. She and the broader team at Netplus, consistently delight and amaze clients with a partnership approach that delivers jaw dropping results and measurable business...

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