What should we expect for the rest of this year?
- As consumers become more aware of the impact of social media, marketing, and technology in their lives and the environment, they get more anxious about how to deal with it. Smart brands like Amazon have turned this into opportunities, and we see more and more campaigns focused on "conscious consumption."
- Marketers are getting more and more personal, to generate real, engaging relationships with audiences using customized experiences, predictive analytics and optimized segmentation technologies.
- B2B strategies are more focused on education, content marketing, and native advertising.
- The Internet of things becomes tangible and we are finally starting to see real multi-device integrated brand experiences, not just mobile-optimized content.
As we go deep into 2014, we will start to see these trends in action. As marketers, our challenge is to make the best out of what is coming and find newer and better opportunities for brands.
You can review the full infographic here.