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5 Tools Every Business Needs for Managing Social Media

5 Tools Every Business Needs for Managing Social Media iMedia Editors
Internet-savvy businesses acknowledge that social media is a valuable, growing trend that can either make or break their ad campaigns. It is a wonderfully effective way to communicate directly with consumers, and it gives businesses the opportunity to drive revenue while building their brands in the process. These tools will help you better manage your social media strategy and make sure you get out of it even more than what you put in.

Google Analytics

This service compiles in-depth data about your website's traffic. Through this tool, you'll be able to keep track of where your traffic is coming from, which will help you manage your social media and SEO efforts. It also measures conversion rates so you can see clearly how your campaigns are performing.

You can use the basic version for free, but once your site exceeds 10 million hits, you'll find that the premium version is more appropriate for your needs. At a steep price of $150,000 each year, it's definitely an investment, but the benefits it offers businesses is invaluable.

Visually's Google Analytics Report

Google Analytics is a brilliant tool that compiles quite the plethora of information for you to use. It can be intimidating to interpret all those graphs and data sets, though. Visually's Google Analytics report is an app that takes the data from your Google Analytics account and compiles it into a custom infographic each week. It's hard to misunderstand the data when it's compiled this way. Those who utilize Google Analytics will love the simplicity of this app.


This Twitter-management tool is perfect for social media managers who juggle multiple accounts. Use TweetDeck to oversee every aspect of all of your accounts on one screen. You can customize the display to show or hide specific columns. It's specifically designed for Twitter users, so if you manage multiple platforms, you may find that HootSuite is a better fit for you. If your primary focus is Twitter, TweetDeck is a great tool to use because it eliminates the need to log into to multiple accounts.


HootSuite is the ultimate social media management tool for businesses. It takes TweetDeck a step further by incorporating additional social streams from all the major social media platforms:

  • Facebook

  • LinkedIn

  • Google+

  • Foursquare

  • Wordpress

  • Mixi

Through HootSuite, social media teams can easily maneuver around various social platforms and easily respond to correspondence from fans and followers. It's one of the most used social media management tools out there, and for good reason: it saves time. If your campaign includes five or fewer profiles you can use the free version, but for $8.99 each month you can incorporate up to 1000 social profiles, nine team members to manage them, and get access to advanced features, such as advanced message scheduling. If you're looking to start a career in the field of business development, no matter where you live, HootSuite could really propel you above the rest.


This tool is great for those who focus on Twitter and Facebook. It helps streamline your social media strategy by highlighting key activity points. This makes it easier to track and gauge how many new fans and followers you're gaining. It pinpoints influential followers, which is a secondary way of measuring success. Followers are great, but 10 highly influential followers will do much more for your campaign than 100 passive ones ever could.

The basic version runs about $9 per month and includes one Twitter and one Facebook account, and one user login. For $49 each month, you'll be able to analyze 10 social media accounts, and eight user logins. Finally, $119 per month includes 30 social media accounts and 30 users. Depending on the size and scope of your social media management system, you may find this to be one of the most economic resources.

Over the course of the past several years, social media has become a force to be reckoned with. News outlets and consumers alike look to it for breaking and developing news stories, and it's quickly becoming an art form of which all major businesses should master. Each of these tools offers excellent features to enhance your social strategy. It's up to individual companies and organizations to decide which one is right for them.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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