You Can Learn Something
There are so many ways to view SEO that it is crazy and many of these views are correct in their own way. Listening to some of the brightest minds in internet marketing is not only a way to learn but it can also change the way you approach certain problems. Although you may be set in your ways, listening to a new perspective may just affirm that your strategy is sound and you will not make changes. If you are just entering the world of internet marketing, doing research on certain terms that are used is essential to get the full knowledge that is being imparted during presentations. Keeping an open mind when it comes to different strategies is important as SEO conferences will have many opposing views, it is up to you to make a decision on what you think is correct.
Generate New Business
Generating new business at conferences is one of the oldest tricks in business. Where else can you find a bunch of different people in your industry at the same place? Internet marketing conferences tend to be a bit of a party and casual when it comes to business deals go. Networking is much more important than anything your company and conference attendees can do. Building relationships might not end in signing a deal at the conference but keeping in touch via email can lead to a deal in the near future. Not trying to sell too hard is important as most agency heads and operations directors do not like to feel like they are being sold.
Keep Relationships Personal
Many times your clients will be at these conferences whether it is to learn or drum up new business for themselves. Conferences are the perfect way to meet the people you do business with on a daily basis face to face. This makes you more than an email address and makes the relationship more tangible and personal. Knowing who you are working with and their personality outside of a professional sense is great because you can tap into this later for increased sales or retaining the client if the relationship has been rocky.
As you can see, the only thing that you can do wrong is to no attend a conference. If your budget permits that you go to a large conference then it should be done. Make sure to talk to as many people as possible and collect as many cards as possible. Try to stand out from the crowd as you might blend in if you don’t have much to say that is outside the normal realm of small talk.