ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

16 Marketing Trends for 2016: Trends 5-8

Winnie Brignac Hart and Lorrie Brignac Lee
16 Marketing Trends for 2016: Trends 5-8 Winnie Brignac Hart and Lorrie Brignac Lee
As more and more messaging is thrown at consumers, it is becoming harder to stand out. Messaging is becoming similar and brands are starting to fade together. As a brand, you must look within to find differentiating characteristics in order to stand out from the competition.

Do you want to stand out in 2016? These 4 marketing trends may help to distinguish your brand is a world of sensory overload.

5. CUSTOMERS WILL CONTINUE TO VALUE TRANSPARENCY

  • Customers are seeking higher engagement and demanding transparency

  • Brands need to “walk the talk” and create real value for customers

  • If brands do not tell the truth, someone else will do it for them

  • Transparency across all social and digital channels will foster trust and fuel long-term success

  • Genuine messaging will reflect brand alignment


6. CONTENT REMAINS KING

  • 86% of B2B organizations are predicted to have content marketing strategies in 20161

  • Providing content based on customer wants/needs will build trust and ensure you’re seen as an expert

  • Quality content will increase search engine rankings

  • Content co-creation between brands and consumers will continue to rise, creating value to the community where contributors are part of the process


7. AUTOMATION IS KEY TO INBOUND MARKETING

  • Inbound strategies continue to be most effective in lead generation and prospect nurturing

  • Compared to 2011, there are 11 times more B2B organizations now using marketing automation2

  • Convergence helps businesses stay lean, focused and profitable without compromising quality

  • 97% of B2B marketers will be utilizing an email marketing automation software3

  • Content marketing costs 62% less per lead than outbound marketing4


8. BIG DATA STRATEGIES REMAIN A HIGH PRIORITY

  • Demand will increase for analytical apps like automated reporting, dashboards, predictive measurements and strategic support

  • 68% of organizations use big data to bolster their customer experience and improve process efficiency5

  • Big data technology will grow at a 26.4% annual rate through 20185

  • Data will contribute to securing brand and competitor intelligence




To get the full list, download our infographic – 16 Marketing Trends for 2016

If you missed the first four trends, check out our blog post “16 Marketing Trends for 2016: Trends 1-4”
1 Pulizzi, Joe. “What Effective B2B Marketing Looks Like [New Research]”.  Content Marketing Institute. 30 September 2015. Web. 1 October 2015.
2 SiriusDecisions. “B-to-B Marketing Automation Study”. Sirius Decisions. n.d. Web. 1 October 2015.
3 Software Advice and Research Now. “Demand Generation Benchmark” Software Advice. n.d. Web. 1 October 2015.
4 Miller, Melissa. “Inbound Leads Cost 62% Less than Outbound [New Data]”. HubSpot. 1 March 2011. Web. 1 October 2015.
5 n.p. “Big Data & Analytics”. IDC.com. n.d. Web. 1 October 2015




Comments

to leave comments.