Employing the hashtag #drinkgooddogood, it entices readers to take a photo of a fruit or vegetable, post it with the hashtag, and Naked will donate 10 lbs of produce to Wholesome Wave.
It’s notable that the largest posting volume was on Facebook, a network typically with the least amount of posting among the three networks analyzed: Facebook, Twitter and Instagram. I like how the brand is reposting the top fan pics, with fans showing their creativity with fruit.
So far the campaign has continued on through September. It will be interesting to see how long this runs, and if they release information on the total amount of produce donations generated.