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Social media campaign from Naked fruit juice is socially-conscious

Social media campaign from Naked fruit juice is socially-conscious Doug Schumacher
This is a nice, simple campaign with an added appeal of generating consumer contributions.



Employing the hashtag #drinkgooddogood, it entices readers to take a photo of a fruit or vegetable, post it with the hashtag, and Naked will donate 10 lbs of produce to Wholesome Wave.



It’s notable that the largest posting volume was on Facebook, a network typically with the least amount of posting among the three networks analyzed: Facebook, Twitter and Instagram. I like how the brand is reposting the top fan pics, with fans showing their creativity with fruit.



So far the campaign has continued on through September. It will be interesting to see how long this runs, and if they release information on the total amount of produce donations generated.



Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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