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Search and Rescue from the iMedia Summit

Search and Rescue from the iMedia Summit Kevin Ryan

Disclaimer: Some of the information you are about to read has not yet been declassified by the Colorado Bureau of Snow Disaster Recovery and should be taken with several grains of sodium. The names of some parties involved have been omitted to protect the innocent and many Humvee related details have been gratuitously overstated for dramatic effect.


About a month ago, I set out on a journey to collect viewpoints from industry leaders and iMedia readers on Search Engine Marketing (SEM) for the Beaver Creek Summit. I as the partner. Since you have agreed to let the affiliate use your brand name, one could argue they have permission to place your name into site code ipso facto. This can cause a host of other problems like having your site locked out of natural search results as punishment for trying to either own the search or for “spamming” a search engine.


The iMedia Agency Summit consensus on this topic made me proud. Rather than point the finger at search or affiliate providers, the group felt that brands, with the assistance of vendors, should police keyword use in affiliate programs and trademark issues.
Speaking of pride, every once and a while one encounters a situation which restores one’s faith in humanity. Instead of a Monty Python discussion as to who was going to be eaten first, and although the twisted metal had clearly rendered this vehicle inoperable, there was absolutely no complaining about the weather or the inconvenience of being stuck on the big mountain. The drivers simply hooked up the winch, pulled out the wreckage and somehow managed to keep everyone warm while we arranged transport down the hill. You couldn’t ask for a better bonding experience. I couldn’t help wonder how many disputes could be settled if we just sent the parties involved up the mountain in a Humvee death ride.
About the author: iMedia search columnist Kevin Ryan’s current and former client roster reads like a “Who’s Who” in big brands; Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands, to name a few. He is currently Director, Market Development of IPG’s Wahlstrom Interactive where he provides guidance in directional online marketing to Wahlstrom’s prestigious list of clients and sister agency brands.


Kevin Ryan founded the strategic consulting firm Motivity Marketing in April 2007. Ryan is known throughout the world as an interactive marketing thought leader, particularly in the search marketing arena. Today's Motivity is a group of...

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