ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

6 Successful Integrated Campaigns

Russell Shaw
6 Successful Integrated Campaigns Russell Shaw

You don't need a huge budget to run a successful integrated marketing campaign.

Ingenuity informed by understanding your prospective customer's lifestyle is more of a core component to building these campaigns than simply taking client dollars and throwing media against the wall in a multi-channel blitz.

A successful integrated campaign faces challenges, though. How can you cut through the clutter-- not only the clutter of media itself, but through the clutter of customers distracted by busy schedules? One way is to understand and harness the difference between consumer interception and interruption (you'll see this in the Baja Fresh example, later).

Integrated marketing campaigns are also a useful tool for getting data about customers that cannot necessarily be gleaned from demographic surveys and registration forms.

We'll look at six campaigns.


Author Notes:
Russell Shaw is a financial and technology author-journalist based in Portland, Oregon. Read full bio.


to leave comments.

Commenter: Laura Krone

2010, October 03

thanks for the contribution