As the internet continues to cement itself as a backbone of American life, those who were once considered less tech-savvy appear to be embracing the web. Older generations -- often thought to be less adept at navigating the internet than their younger counterparts -- are showing that this stereotype no longer applies. Not only are increasing numbers of adults age 55 and older (adults 55+) spending more time online, but their behavior suggests that they are rapidly adopting many of the newer technologies and applications of the emerging web 2.0 landscape.
- In July 2006, 31.3 million adults 55+ went online, a 24-percent increase versus last year. In comparison, the total U.S. internet population increased just 3 percent during that same time frame.
- Blogs, the top gaining category among adults 55+, saw traffic more than double (up 113 percent) in the past year to nine million visitors. Other highly-trafficked categories among this demographic include Multimedia sites, drawing15.4 million visitors (up 70 percent), and Photo sites, which attracted 10 million visitors (up 53 percent).
- The list of top gaining sites among adults 55+ reveals that this demographic is increasing their engagement with user-generated content. Seven of the top ten gaining sites involve user-generated content, including: video-sharing (Bolt Media, MySpace.com); photo-sharing (PhotoBucket.com LLC, MySpace.com ImageShack.us); blogs (MySpace.com, Six Apart Sites); classifieds (Craigslist.org, MySpace.com); and wikis (Wikipedia.org).
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