ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

The Anywhere Consumer

Emily Green
The Anywhere Consumer Emily Green

Accelerating improvements in communications technologies are leading to the evolution of the anywherenetworkwhere mobile, broadband, smart and ultimately available everywhere. That transformation will unleash a new kind of consumer, someone who expects all of their activities, preferences and information to be available to them wherever they are, on whatever screen or gizmo is most convenient. The Anywhere Consumer will demand a very different approach to engaging in a marketing conversation. What happens when it's not just about time-shifting the media experience, but place-shifting? What platforms? Which distribution partners? What economics? Join Emily Green, CEO of Yankee Group Research, on a visit to the frontlines of the global connectivity revolution. Look at the Anywhere Consumer through recent data and some important trends for marketers who want to survive the changes ahead and develop "anywhere marketing."


Note: Our podcast theme was written by Derek K. Miller. Visit him online at .

Comments

to leave comments.