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SearchTHIS: Click Fraud Back in the News

Kevin M. Ryan
SearchTHIS: Click Fraud Back in the News Kevin M. Ryan

Click fraud has been a problem for search advertisers, and a hot topic of debate, since the dawn of the pay-per-click purchase model. Recently, the subject of click fraud has begun to make news outside the small circle of search engine marketers and the broader online advertising community.


For example, the January issue of Wired Magazine contained an interesting, if not campy, depiction of one advertiser's


iMedia Search Editor Kevin Ryan's current and former client roster reads like a "who's who" in big brands; Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands, to name a few. Ryan believes in sound guidance, creative thought, accountable actions and collaborative execution as applied to search, or any form of marketing. His principled approach and staunch commitment to the industry have made him one of the most sought after personalities in online marketing. Ryan volunteers his time with the Interactive Advertising Bureau, Search Engine Marketing Professional Organization, and several regional non-profit organizations.
 
Mr. Ryan is managing partner at
Kinetic Results.

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