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iMedia Podcast: The "New New Thing"

iMedia Podcast: The "New New Thing" Cory Treffiletti
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Blog, vlog, podcasting, vcasting, gamevertising, advergaming, DVR and TiVo, PSP, VOD, mobile, the "third screen": the array of invented words and the alphabet soup of initials and abbreviations that now pervade current discussions about the media environment and the future state of marketing are so numerous that they inspire the kind of confusion that makes one sleepy with mental fatigue.


Just trying to track down what all of these things mean can be a full-time job. And at some agencies, it is. It has marketers hand-wringing and agency executives rushing to assure them that they have a bead on how to respond and how soon.


Is what author Michael Lewis once called the “new new thing” justified and necessary? Which platforms are actionable today and which should be watched over the coming year? Which will enjoy unprecedented adoption? And what do the advertising models look like?


During this session, emerging media and technology specialists separate the wheat from the chaff and try to get clear on just what is irrational exuberance and what really is the “new new thing."


Get the podcast:
[RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3).
[MP3] Download the show (MP3).

Presenters:
Cory Treffiletti, senior vice president/engagement architect, Carat Fusion
Michael Bologna, partner/director, Emerging Communications, MEC Global

Moderator:
Jim Meskauskas, consultant and media strategies editor, iMedia Connection

Format:
45:27.4, 31.2 MB, MP3

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Cory has been a thought leader, executive and business driver in the digital media landscape since 1994.  Cory is currently SVP of Marketing for BlueKai and has authored a weekly column on digital media, advertising and marketing since...

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