Blog, vlog, podcasting, vcasting, gamevertising, advergaming, DVR and TiVo, PSP, VOD, mobile, the "third screen": the array of invented words and the alphabet soup of initials and abbreviations that now pervade current discussions about the media environment and the future state of marketing are so numerous that they inspire the kind of confusion that makes one sleepy with mental fatigue.
Just trying to track down what all of these things mean can be a full-time job. And at some agencies, it is. It has marketers hand-wringing and agency executives rushing to assure them that they have a bead on how to respond and how soon.
Is what author Michael Lewis once called the “new new thing” justified and necessary? Which platforms are actionable today and which should be watched over the coming year? Which will enjoy unprecedented adoption? And what do the advertising models look like?
During this session, emerging media and technology specialists separate the wheat from the chaff and try to get clear on just what is irrational exuberance and what really is the “new new thing."
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Cory Treffiletti, senior vice president/engagement architect, Carat Fusion
Michael Bologna, partner/director, Emerging Communications, MEC Global
Jim Meskauskas, consultant and media strategies editor, iMedia Connection
45:27.4, 31.2 MB, MP3
The George Lucas version of the "Star Wars:Episode VII" trailer
Hahahahahahaha. If you've seen the original trailer for the upcoming "Star Wars" movie, then this is hilarious. We are very, very glad that George Lucas is not directing this episode of the "Star Wars" saga, but if he were it would probably look like this.
"How to Remove Your Moustache"
It's always funny to see how people get creative with their Movember moustache removal, but wow, we can't believe this guy didn't kill himself. This video is good for a few laughs.
Barry the Pug loves him a bath
Pugs. They're always adorable. This bath-loving pup is no exception. This video definitely puts him in the top 10 for most adorable pugs ever. Enjoy, and happy Thursday, everyone.