Editor's note: Nobody who works in the interactive advertising industry doubts that rich media ads and video ads can be highly effective when it comes to raising awareness and clickthrough. As far back as a 2001 DoubleClick report, rich media ad creative was shown to boost brand awareness by 12 percent. More recently, Dynamic Logic MarketNorms data from Q1 of this year shows that branded rich media ad units significantly aid both brand awareness and brand favorability over their static counterparts. For a primer on rich media, see Lydia Estrada's "
Cia Romano is CEO and founder of Interface Guru. Read full bio.