Segmentation may identify who your customers are, but companies must also work to prioritize those segments. Through the combination of quantitative and qualitative methods that explore attitudes, behaviors, expectations and trends, personas help marketers to recognize patterns in people's thoughts, feelings and actions. This enables the marketer to access a consumer's potential lifetime value.
Hear from four leading companies leveraging new ways to explore and exploit the concept of personas. They will reveal how personas inform change in product planning, budget allocation, marketing strategy, customer support and more.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.