ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Podcast: How to Leverage Personas

Segmentation may identify who your customers are, but companies must also work to prioritize those segments. Through the combination of quantitative and qualitative methods that explore attitudes, behaviors, expectations and trends, personas help marketers to recognize patterns in people's thoughts, feelings and actions. This enables the marketer to access a consumer's potential lifetime value.

Hear from four leading companies leveraging new ways to explore and exploit the concept of personas. They will reveal how personas inform change in product planning, budget allocation, marketing strategy, customer support and more. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

A 20 year veteran of TV and interactive entertainment, Dave is responsible for program distribution and corporate operations for Program Partners, Inc., a developer-distributor of high quality television entertainment, based in Venice, CA. His...

View full biography


to leave comments.