Back in January, we released the first part of our ad network "crib sheet" for our readers, and it met with an overwhelming response, so we decided to conduct a sequel piece to cover more players in this space.
Here is the list of networks covered, in alphabetical order by company name:
- Active Athlete
- Federated Media
- ICON Advertising Solutions
- Right Media
- Tremor Network
- Undertone Networks
- Vendare/Traffic Marketplace
For even more coverage on these networks and others, check out iMedia Connection's extensive archive of ad networks feature articles, interviews and other coverage.
Next: Active Athlete
Nanette Pietroforte is an editor at iMedia Connection.
Write it for the job you want
Remember that the job you want may actually be the one you have, so be careful. Your current boss is probably looking at your profile, too. Be authentic, realistic, and professional, but consider "selling" the company you're in. Where you have worked is every bit as important as what you have done in those companies. You want the companies where you've worked to be seen as desirable experience to bring into their company (which also performs the side benefit of illustrating pride in where you work today).
Take special consideration of the words you use. If you are actively looking for a job, then be sure to frame your profile in an accurate way and set yourself up to be found in searches.
Keep it brief and focused
You don't have to tell the whole story here. Focus on the few, key points that people should know about your career and interests. When people visit you on LinkedIn, they are largely just trying to answer one simple question: Should I contact this person?
To answer that question, they expect to find out where you've worked, where you are geographically, what you've done (by role and level), and if you seem like someone they align with or potentially could trust.
Be creative, but useful
If you can spice up your profile to make it more interesting than others in your same "consideration set," then definitely do so. It is probably more important for those who might lack the substance they need for the job they want. Personality is great, just don't be too cute for the sake of being different. Make sure you answer the key questions for people sans superfluous content.
Update "who you know"
The more common connections you have with a person, the more likely they are to trust you. Make sure you actually "know" them. By staying up to date on LinkedIn, it can give you an advantage when you need your network to come to your aid. Need some advice? In a new city? Looking to connect with someone at a particular company? Largely, people are willing to help one another if you've authentically connected with them in the past.
Get good recommendations
You have probably made a positive impression on some people along the way. Do take some time to get them to tell others about the merits of your work.
Give good recommendations
Be thoughtful and don't overdo it. Pick a couple people who've helped you along the way and be specific. What you say about other people shows something about who you are.
Illustrate a strong track record
Show your promotions, but make it easy to see that you have stuck with a company (assuming you have). This is a common question: Do I show just my ending title or all of them? For me, I want to see that you worked your way up the ladder in one place. I recommend that you show where you started and every step along the way. If you can, communicate what you did to earn the promotion to the next level.
Show what you care about
Follow influencers and join groups that reflect a passion for your industry or more specifically, what role or function you care most about. In other words, if you are a project manager, you might join project management groups. If you care about being a better manager, you might follow influencers who reflect on management skills.
Give people ways to connect with you on a personal level
By this, I don't mean "LinkedIn connect," I mean really connect. If people know your school, your major, your interests, and your hometown, it might spice up your conversations and make them a bit more personal. Common ground helps in business just as much as it does in social situations.
Show your leadership
This is more advanced stuff because it requires more work than just filling out some boxes on LinkedIn. However, if you're already out there as a thought leader, it is pretty easy to use some of the many plug-ins to share slides, post videos, and illustrate your work. This is a great way to illustrate the depth of your knowledge in a consolidated way.
Getting your LinkedIn profile right is a bigger deal than you can imagine. This is how employers seek out talent and how new business prospects decide whether or not to return your call. How you present yourself has always mattered professionally, but now your digital profile is an extension of yourself. Practice good hygiene, polish your presentation, and put your best foot forward. Good luck!
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"Photo of LinkedIn homepage on a monitor screen through a magnifying glass" image via Shutterstock.