ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Paid Search Delivers Best Bang for Buck

eMarketer
Paid Search Delivers Best Bang for Buck eMarketer

Paid search delivers the best ROI on the internet, according to a recent poll by the American Advertising Federation: 42 percent of the 140 respondents chose search advertising, compared to just 24 percent who said email advertising. By comparison, rich media (16 percent) and display ads (9 percent) were not considered very effective ad formats.



eMarketer is the "first place to look" for market research information related to the internet, e-business, and online marketing. Contact eMarketer via email.

Comments

to leave comments.