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Paid Search Delivers Best Bang for Buck

Paid Search Delivers Best Bang for Buck eMarketer

Paid search delivers the best ROI on the internet, according to a recent poll by the American Advertising Federation: 42 percent of the 140 respondents chose search advertising, compared to just 24 percent who said email advertising. By comparison, rich media (16 percent) and display ads (9 percent) were not considered very effective ad formats.

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