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Social Search: Is it Real Yet?

Kevin M. Ryan
Social Search: Is it Real Yet? Kevin M. Ryan

Paid Search gets the lion's share of online ad revenues and is growing faster than any other interactive marketing channel, so when people start talking about the next big thing in search, it's time to talk about whether or not that new thing is real and how it might impact the multi-billion dollar yearly SEM spend.


Ask a million idiots a question and you are likely to get a million idiotic answers. Social search, a critical component of the Web 2.0 emerging media platform extravaganza, is either the second coming of Google or the next Microsoft Bob.


The last time I


Kevin Ryan is the Chief Executive Officer of Kinetic Results. .

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