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Industry Gathers for ad:tech Awards

Industry Gathers for ad:tech Awards Michael Estrin

An A-List crowd of interactive marketing and advertising professionals convened Wednesday evening for an entertainment-packed ad:tech San Francisco awards ceremony and connect LIVE! event.


While partygoers feasted on gourmet appetizers and quenched their collective thirst with a top-shelf open bar, DJ Zeph entertained the crowd with music to get the crowd in the mood for the night's festivities. But the real attraction for the attendees was a performance by members of the famed Cirque du Soleil performance troupe, which took the stage twice, first to open the ceremony and then again to close the show.


After the awards ceremony, attendees drank, ate and networked into the night, while DJ Zeph kept the party going strong with his music.


Don Knox, vice president of ad:tech, welcomed the crowd, telling the audience that the tradeshow -- as well as the internet -- has come a long way over the past 10 years. Knox then thanked the more than 400 companies that submitted campaigns for review, as well as the judges and sponsors who lent their support to make the event possible.


Susan Bratton and Geoff Ramsey hosted the ceremony proper, which honored industry notables with 23 LimeLight Awards, 10 People's Choice Awards and a new feature: three Industry Achievement Awards.


A complete list of the evening's winners follows:


Interactive Ads


BEST DISPLAY ADVERTISEMENT:
ACE First Responder, GSD&M


BEST INTERACTIVE BROADCAST AD:
Ronaldinho Spoof, SP3 Denmark


BEST LARGE FORMAT AD:
Universal Shrek Character Ad, T3 (The Think Tank)


BEST NEXT GENERATION AD:
Leo Burnett Detroit/Campfire


BEST OVERLAY AD:
Air Force Humanitarian, GSD&M


BEST USE OF RICH MEDIA:
ESPN X Games 12: Video Reel "Mirra," AKQA Optimization/Search Strategy


BEST CAMPAIGN OPTIMIZATION:
The Weather Channel - NOTIFY! page optimization, Widemile


BEST SEARCH ENGINE OPTIMIZATION/STRATEGY CAMPAIGN:
Marriott.com Natural Search Campaign, Marriott & iProspect


BEST SEARCH MARKETING STRATEGY/CAMPAIGN:
Lids & iProspect Interactive Campaigns


BEST AFFILIATE MARKETING CAMPAIGN:
Advaliant


BEST BRANDING CAMPAIGN:
Air Force Campaign, GSD&M


BEST BUSINESS-TO-BUSINESS CAMPAIGN:
DHL-AirMAX Banner Campaign


BEST CONSUMER CAMPAIGN:
Body by Milk, Weber Shandwick


BEST DIRECT RESPONSE CAMPAIGN:
eBay Holiday, Agency.com


BEST EMAIL MARKETING CAMPAIGN:
Talladega Raceday Scanner Weekend, Turner Sports New Media carried by Datran Media


BEST INTEGRATED CAMPAIGN:
adidas MLS Mashups Campaign, EVB


BEST MOBILE CAMPAIGN:
Nike Basketball Mobile, R/GA


BEST SOCIAL MEDIA MARKETING CAMPAIGN:
Leo Burnett Detroit/Campfire


BEST WORD OF MOUTH MARKETING CAMPAIGN:
Regiftable.com - Really, You Shouldn't Have, Money Management International


Websites


BEST BUSINESS-TO-BUSINESS MARKETING WEBSITE:
Cisco- No More Webisodes, Ogilvy


BEST BUSINESS-TO-BUSINESS TRANSACTION WEBSITE:
BlueTie's Featuretisements, BlueTie, Inc.


BEST BUSINESS-TO-CONSUMER MARKETING WEBSITE:
Maddenoliday, Freestyle Interactive


BEST BUSINESS-TO-CONSUMER TRANSACTION WEBSITE:
Lenovo- Think Duo, Ogilvy


People's Choice


BEST DISPLAY ADVERTISEMENT:
Tony Hawk's Project 8, Client: Activision, Agency: 65 Media, Rich Media Vendor: EyeWonder


BEST INTERACTIVE BROADCAST AD:
Nerf Herder (I don't wanna be no) for Ziddio.com, AKQA


BEST LARGE FORMAT AD:
Mercedes-Benz USA GL Teaser, Critical Mass Inc.


BEST NEXT GENERATION AD:
Nissan ABC Ad Pod, Schematic


BEST OVERLAY AD:
Air Force Humanitarian, GSD&M


BEST USE OF RICH MEDIA:
ESPN X Games 12: Video Reel "Mirra," AKQA


BEST BUSINESS-TO-BUSINESS MARKETING WEBSITE:
Cisco-No More Webisodes, Ogilvy


BEST BUSINESS-TO-BUSINESS TRANSACTION WEBSITE:
Coke Solutions, Avenue A | Razorfish


BEST BUSINESS-TO-CONSUMER MARKETING WEBSITE:
Range Rover Microsite 2007, Wunderman, Irvine


BEST BUSINESS-TO-CONSUMER TRANSACTION WEBSITE:
Target Custom Stationery, AKQA


Industry Achievement Awards Recipients


For the first time in the history of the awards, ad:tech honored three individuals with the Industry Achievement Award for long-term dedication and consistent outstanding service to online marketing by individuals.


The three executives awarded this year were Scot McLernon, senior vice president of sales, CBS Digital Media; Sarah Fay, president, Isobar USA; and David Smith, CEO, MediaSmith.



Michael Estrin is the associate editor at iMedia Connection. .

Michael Estrin is freelance writer. He contributes regularly to iMedia, Bankrate.com, and California Lawyer Magazine. But you can also find his byline across the Web (and sometimes in print) at Digiday, Fast...

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