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Diesel Jeans Creates Web 2.0 Dating Community

Diesel Jeans Creates Web 2.0 Dating Community iMedia Editors

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Commenter: Krisserin Canary

2007, July 31

What I think is so cool about this campaign is that they use an interesting creative angle to promote the jeans and actually make it functional for users. If I wanted I could actually post a personals ad on the site to participate in the campaign. If it were just another pretty site the interactivity wouldn't be as convincing, no?