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The Biggest Fear About Ad Networks

Dawn Anfuso
The Biggest Fear About Ad Networks Dawn Anfuso

As an agency or marketer, the opportunity no doubt has presented itself to you to work with ad networks for the placement of your online advertising. You've heard they provide benefits, but also challenges. You're right.


In a , "I love ad networks. You can have your ads run in some great properties and, more importantly, reach great audiences. And it won't cost you too much."


Dawn Anfuso is senior editor, iMedia Connection.

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