With its wireless initiatives in play, Google has hired Andy Rubin, founder of Danger and the "Sidekick" to head the 100+ Gphone team. According to Venture capitalist Simeon Simeonov, Google's Gphone is codenamed "Switch" and is using wireless technology from two companies Google acquired, Skia & Reqwireless. Google partnered with Samsung earlier this year, giving it the ability to be a potential distributor/handset maker. Switch is a "BlackBerry-like device," according to Simeonov, running Java on a C++ core with perhaps a Linux bootstrap.
So how do we make "Google Sense" out of all this? Well, I believe that if Google is successful in its bid for the 700MHz wireless spectrum, it will launch some very innovative products and services, one of which will be a wireless IPTV service to the premise via set-top box connected to a $100 Network computer. This computer will have no hard drive; all windows type applications will be hosted on Google's servers. Google has already filed for a patent that will enable users to make payments at stores using their mobile devices. This service is going to be called GPay. Even more compelling, I anticipate Google launching an ad supported mobile "video" phone that will rival Apple's iPhone. If Google is going to become a mobile provider and take on Apple’s iPhone, the company will need to have a compelling service offering. If its bid for the 700MHz wireless spectrum is successful, launching an ad supported video Gphone will not be hard to do. I can see it now, being on a "video call" while ads stream across the bottom of the Gphone screen.