Commenter: Penelope Gordon 2008, June 19 One of my pet peeves: URLs that are hard to read due to poor choices in font style, size, and color; and background pattern and color. So while the URL in the milk ad is not prominently displayed, and the test is all lowercase, I find it much easier to read than the SeeItNext.com ad with which it is contrasted. Likewise I cannot read the red text in the URL in the "SOLVE THE PUZZLE AT" ad, but I can read (though not easily parse) the "OWN IT TUESDAY" URL. Virgin Atlantic hasn't learned about color contrast: the emails that they send to members of their frequent flyer program use dark purple or crimson backgrounds with black text - Delete. And I do NOT agree with the belief in some circles that a black background is better for presentations. As can be seen from the ad examples provided, dark text on a light background is MUCH easier to read, and patterned backgrounds are just a distraction.Thanks for the pointers.