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5 brand blogs to learn from


While Facebook offers brands a convenient channel to reach more than 500 million current and potential customers, it's important not to forget your social media roots. A brand blog gives your company a place to archive events and stories, and acts as a hub where you can send your customers when 140 Twitter characters just isn't enough space.

It's easy to look at a brand blog and determine its success (or lack thereof) by the number of reader comments, but those numbers don't tell the whole story. Engagement and success go beyond what you see on the surface. When done right, brand blogs can play an important role in everything from branding to SEO.

Stay informed. For more tips on freshening up your brand's marketing initiatives, attend the iMedia Brand Summit, Sept. 11-15.

Same brand attitude
Vans' blog,

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Nanette is iMedia Communications' executive editor.   In addition to her roles at iMedia, Nanette has served as a specialist in content marketing, editorial content, public relations and social media for various clients. She's contributed to...

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