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Media Motion: Adenyo, Burst Media, and Revision3

iMedia Editors
Media Motion: Adenyo, Burst Media, and Revision3 iMedia Editors

ad pepper media has opened a new office in Los Angeles. The company also added Evan Cowitt as VP Sales, West Region. Cowtitt will oversee efforts in Arizona, California, Hawaii, Nevada, New Mexico, Oregon, Texas, Utah, and Washington.

Adenyo has appointed Michael O'Connor to its board of directors. He had previously served at Orascom Telecom as a founding executive committee member.

Michael Benedek has been appointed president of AlmondNet's online data division. He formerly served as vice president, business development.

AudienceScience has promoted Scott Travis to the title of vice president sales East. He will be responsible for management and oversight of all Eastern and Midwest sales efforts.

Burst Media has rolled out its Burst Moms Spotlight Sites, which will link advertisers with a select group of content rich websites that deliver to "CEO Moms."

Context Optional announced that customers of its Social Marketing Suite will be now be able to publish posts to specific geographic regions and publish applications into the stream via Stream Apps. Stream Apps allow brands to launch functional and interactive coupons, polls, and product catalogs directly in its stream.

Centro has hired Beau LeMire and Jenny Nargi as its West Coast account executives. LeMire will be working on the Entertainment vertical from Los Angeles, while Nargi is responsible for covering Southern California, Nevada, and Utah.

e-Dialog has acquired MBS, a database marketing solutions provider, from World Marketing Inc. MBS will give e-Dialog clients a powerful database engine that reveals consumer trends.

B2B Magazine has ranked Geary Interactive as one of its top marketing agencies for the B2B industry, and the San Diego Business Journal has included Geary on its list of top web development firms for the second year in a row. Just prior to this, the agency had received two Interactive Advertising Competition awards and two Addy Awards.

GSD&M Idea City announced the return of Jerry Courtney to the agency. Courtney will now hold the position of executive media director, which will see him leading a 105-person media department.

The Interactive Advertising Bureau has opened the doors to its new San Francisco office. It has also named Steve Sullivan as vice president, supply chain and revenue solutions, a new position in the organization.

iMarketing LTD announced that it has acquired TrackingSoft LLC, developers of a tracking and optimization solution called ROIAdvantage.

iStockphoto, a provider of royalty-free photos, illustrations, video, and audio, has selected SiteSpect as its web optimization solution.

Mirian Arias has been named vice president of communications for iVillage. Arias will handle press outreach, media relations strategy and employee communications.

Marketing Management Analytics announced that Robert Gannon has joined the company as senior vice president, business development and account management. Gannon had recently worked at WPP's Red Dot Square Solutions business, where he served as senior vice president, business and customer development.

Mpire announced three new partnerships for its AdXpose campaign solution. Joining Mpire's list of partners are Digital Broadcasting Group Video Network, Dedicated Media, and XA.net.

Pat Stern has returned to R/GA to serve as executive creative director on the Walmart account. Stern has worked at companies such as 10x, WORKSHOP, and Euro RSCG Worldwide. Meanwhile, at the Sao Paulo offices, Fabiano Coura has been appointed as head of planning.

Revision3 has forged a new partnership with Miso, a new iPhone/iTouch app. Miso has been regarded as the "Foursquare of television," and will allow users to check-in and share what they're watching with their friends.

Room 214 has seen a flurry of changes recently. It has hired Lauren Maynard as its research director, and Jeremy Tanner as marketing director. The agency has also launched a redesign of its site, which now includes the "Capture the Conversation" blog.

SlideRocket has appointed Heidi Jackman to its executive management team as chief marketing officer. Jackman was a former executive at Intuit Marketing and brings 20 years of experience in high-tech marketing, e-commerce, and product management.

T3 has promoted Jennifer Mollo to the role of senior vice president, director of client services. Mollo joined T3 in 2006 and had previously worked for companies such as MasterCard International and Atari. She will be reporting to COO Lee Gaddis.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our bimonthly column is always looking for announcements, so please email them to [email protected].


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