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The agency wake-up call you might be missing

The agency wake-up call you might be missing Bob Garfield

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Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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Commenter: Edward flynn

2011, July 18

Peachy. Consumer generated advertising = crowdsourced exploitation of advertising hopefuls. Having viewed the work and seeing what poptent pays the creators, IMHO clients get what they pay for: semi-on target/ half researched commercials with dubious ROI. And as for the fools eager enough to spend countless hours and $$$ out of pocket for the slim chance to get 1/10th of what they should be making, they get used like a Kansas rube holding a sales slip for the Brooklyn Bridge. Sites like POPTent set an awful trend in the Ad biz and are best avoided.