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0:00 - Dreamworks, Paramount, Kraft, American Express
0:30 - Three Facebook basics
2:00 - Targeting by demographic or interest
2:30 - Using video and crowdsourcing to market "The most interesting cat in the world"
3:20 - What are people doing wrong on Facebook?
4:00 - Should all companies have a Facebook fan page?
4:50 - Things to avoid when working with Facebook
5:45 - Keep it simple. Keep it fun.
6:15 - IHOP's Breakfast Bracketology
7:20 - Viral videos are often the most ridiculous
8:15 - Gaming on Facebook
9:45 - The true value of a fan page
Run time is 10:27