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Lessons from the company that powers eBay

Lessons from the company that powers eBay Mark Aronoff







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Conversation timeline


0:00 - What is Mediaplex?
0:20 - Telling a richer story with consumer data
1:45 - Better reporting to the CFO
1:55 - Targeting consumers based on unpurchased shopping cart items
3:15 - A ten year history with eBay; helping United Airlines target customers
4:25 - How will 2012 be different?
5:15 - What do companies need to be asking?
6:30 - Know your sales goals
6:45 - What's coming? What do we need to be ready for?


Run time is 7:31

Convertro is a SaaS platform focused on attribution for marketing professionals geared towards optimization of their marketing mix. Convertro uses Customer Path Attribution to track every interaction that customers have with your marketing. This...

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