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How McCann Erickson finds new ideas

How McCann Erickson finds new ideas Bob Garfield

Conversation Timeline

0:00 - What is a chief technology catalyst?
1:00 - Real influence vs. looking cool
2:20 - Everyone's dying to know "what's next"
3:00 - Tip: Work with the right people
4:15 - Tip: Build case studies and drive projects
5:00 - Navigating growth
6:00 - The agency business model has to shift
6:30 - I see people talking about ideas I've introduced

Run time: 8:00

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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