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How Yahoo got 1 billion page views for Oscar coverage

How Yahoo got 1 billion page views for Oscar coverage Bob Garfield







Conversation timeline


0:00 - Online is carving into the TV space of real-time events
1:15 - One billion page views for the Oscars
2:00 - The royal wedding was our biggest video event, ever
2:45 - Photo galleries of unusual royal wedding hats
3:40 - 650 million visitors per month
4:30 - We don't compete with Facebook, we work in tandem
6:30 - The Yahoo Contributor Network
9:00 - Seventy-five percent completion of video ads

Run time: 10:10

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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