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The campaign that put a company out of business

The campaign that put a company out of business Bob Garfield

Conversation Timeline

0:00 - Dissect humor, and it dies
1:00 - $43 billion
1:30 - The Pot Noodles campaign
2:20 - When the humor isn't related to the product
3:45 - The campaign that put a company out of business
4:30 - Affiliative humor
5:30 - The bottom line

Run time: 6:33

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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