Companies large and small can benefit greatly from search engine optimization (SEO) -- as long as they use the appropriate tools and methods. SEO is a type of marketing that employs keywords and phrases related to your business as a means to increase its ranking on search engines. The latest Pew Research Center internet survey revealed 92 percent of online adults rely on both search engines and email. Here are six handy SEO tools to maximize your online presence:
Google Keyword Tool
Google's own tool for keyword research has yet to be surpassed in ease and usability. It provides an easy way to research. For example, you can do an "exact match" search and type in the keyword "Atlanta florist" and see that people are also searching for "florist in Atlanta," "florist Atlanta," "best Atlanta florist," and so on.
Majestic SEO is used for analyzing backlinks. A backlink is an inbound link that comes into your site, and is measured by search engines to determine rankings. The Majestic SEO link-checker works quickly to analyze a site's backlinks -- supplying information about the page, top backlinks to the URL, and other important factors that contribute to a site's search engine ranking.
Raven Tools maximizes the efficiency of an internet marketing campaign. It makes it easier to compile detailed, organized, and comprehensive reports for clients and for the purposes of tracking as well.
Aaron Wall's SEO Toolbar operates as a reverse engineering mechanism on Mozilla Firefox. You can use it to analyze the sites of your competitors as a means to inform your own SEO strategy. SEO Toolbar also offers information about a site's age, page rank, inbound links and more -- delivering a comprehensive site analyses.
Google Analytics and Webmaster Tools
These two Google tools provide information about important factors like your site's incoming traffic. Both allow you to track things like keywords, social media, and email campaigns. Plus, it communicates with Google to diagnose and troubleshoot any problems that could hinder your site's marketing and SEO campaigns.
Another useful keyword device, SEMRush, displays important determinants about the site you are viewing, including who the site's competitors are in organic search, what the site's organic keywords are, and more.
Using the right SEO gadgets can increase your company's online visibility and, in turn, convert more online visitors into customers.