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Tools every SEO specialist and marketer should use

Jason Hennessey
Tools every SEO specialist and marketer should use Jason Hennessey

Companies large and small can benefit greatly from search engine optimization (SEO) -- as long as they use the appropriate tools and methods. SEO is a type of marketing that employs keywords and phrases related to your business as a means to increase its ranking on search engines. The latest Pew Research Center internet survey revealed 92 percent of online adults rely on both search engines and email. Here are six handy SEO tools to maximize your online presence:

Google Keyword Tool
Google's own tool for keyword research has yet to be surpassed in ease and usability. It provides an easy way to research. For example, you can do an "exact match" search and type in the keyword "Atlanta florist" and see that people are also searching for "florist in Atlanta," "florist Atlanta," "best Atlanta florist," and so on.

Majestic SEO
Majestic SEO is used for analyzing backlinks. A backlink is an inbound link that comes into your site, and is measured by search engines to determine rankings. The Majestic SEO link-checker works quickly to analyze a site's backlinks -- supplying information about the page, top backlinks to the URL, and other important factors that contribute to a site's search engine ranking.

Raven Tools
Raven Tools maximizes the efficiency of an internet marketing campaign. It makes it easier to compile detailed, organized, and comprehensive reports for clients and for the purposes of tracking as well.

SEO Toolbar
Aaron Wall's SEO Toolbar operates as a reverse engineering mechanism on Mozilla Firefox. You can use it to analyze the sites of your competitors as a means to inform your own SEO strategy. SEO Toolbar also offers information about a site's age, page rank, inbound links and more -- delivering a comprehensive site analyses. 

Google Analytics  and Webmaster Tools
These two Google tools provide information about important factors like your site's incoming traffic. Both allow you to track things like keywords, social media, and email campaigns. Plus, it communicates with Google to diagnose and troubleshoot any problems that could hinder your site's marketing and SEO campaigns.

Another useful keyword device, SEMRush, displays important determinants about the site you are viewing, including who the site's competitors are in organic search, what the site's organic keywords are, and more.

Using the right SEO gadgets can increase your company's online visibility and, in turn, convert more online visitors into customers.

Jason Hennessey is CEO for Everspark Interactive.

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to leave comments.

Commenter: Natasha Rodriguez

2017, February 15

I always like to stay updated on the topic of internet tools, thanks for the list. Small businesses should have a budget for online marketing. Instead of paying for ads. I suggest consulting an expert in digital marketing. They can design a long term strategy for the personal strengths of your business. For my restaurant location, I looked for SEO Atlanta (http://dalaigroup.com/seo-atlanta/). I was interested in an SEO agency that was focused on results in my city. The Dalai Group team implemented a custom SEO startegy for my website. My business now appears first in search results. I am very happy with the results and the number of customers we've gained.

Commenter: Nick Stamoulis

2011, September 08

It's nothing fancy, but I'm a fan of Keyword Lizard when trying to localize your keyword research. You put your chosen keywords in one column and locations in another, then the tool creates every variation of those two columns so you don't miss any. It's a big time saver.