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When TV is no longer king









Conversation Timeline


0:00 - Digital video is becoming platform agnostic
1:00 - The top sources of digital video
2:00 - What's the advertising upside to cat videos?
2:40 - Shifting CPMs
3:45 - Underwriting movies, sitcoms, and webisodes in 2012
5:30 - When TV is no longer king
6:00 - Will there be a "digital Nielsen" rating system?
7:00 - Educating buyers


Run time: 7:42

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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Comments

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Commenter: Spencer Broome

2011, September 22

Is anything really king anymore? It's more like a democracy, with checks and balances everywhere.